yee olde smoke and carbon monoxide detector, the fancy interconnectable ones, seem to cost all of $45/ea. The cheap fire-only ones that my builder installed seem more like $15/ea. Once again, Nest is charging significant more than "equivalent" products, but is getting away with it by virtue of building a better experience all around.
And hoping everyone is bad at math, too. The Nest has a battery that renders the unit useless after 6-7 years. The $45 simpler ones last for decades.