Their site does need a bit of work, and they've over-branded with that owl.

As far as WinBatch itself, though, it's fairly well thought out. I would at least suggest taking a look at it. It's the best one out there out of all the ones I've tried. We used it when I was at Kaiser
all the time, and we use it where I am now a lot as well. It's well worth the $100. Where it gets a bit expensive is if you want the compiler (~ $500), but IMHO, still worth it, if you're in a situation where you need it.